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There are just over 12 weeks left until Black Friday. That’s around 87 days, 2088 hours, or 125,280 minutes that you have left to identify and fix any possible issues that could arise on the big day.

Here are some other Black Friday statistics that might interest you:

– In 2013, online sales were 15% higher than the previous year
– Last year mobile traffic grew by 34% from 2012
– The average cost of downtime for an ecommerce website is around $4,700 a minute

So, before starting your web or app testing for Black Friday, ask yourself some key questions:

1. Have I included my network infrastructure in testing?

Maybe your application is fine…but what if there’s a problem with your hosting server or external infrastructure? Just take a look at Tumbler last October – it crashed for six hours because of an issue with one of its uplink providers.

If you don’t include your network infrastructure in your pre-event testing, you can’t get a clear picture of how your app will perform on the big day itself.

2. Am I underestimating the load?

Let’s say your web or app had 100,000 visitors last Black Friday and your company has doubled in business in the past twelve months. How many visitors are you expecting this year? 200,000?

Making an assumption about the anticipated traffic based on such a simple calculation can be a big mistake. There are many external factors that could change the eventual outcome. Maybe your online store has a great promotion this year – or maybe a rival site crashed and more people will come flocking to you. 200,000 could quickly turn into 300,000. Make sure you’re ready for anything!

3. Will I be able to recover quickly from a technical problem?

Some problems are inevitable. Power outages and crashes happen. But you need to make sure that you have a back up in place so you won’t spend hours recovering. When SalesForce suffered a data center power failure that lasted just one minute, it took nine hours to get up and running again. Make sure this doesn’t happen to you.

4. Have I forgotten my third party integrations?

Ok – so maybe your app or web is 100% ready – but what about your third party plugin or module? Plugins and widgets like social media icons, ads or even Google Analytics codes might just trigger the Single Point of Failure (SPOF) that will bring down your entire system.

These are just some of the questions that you should be asking yourself before preparing your pre-event testing. Our research has shown that there are six key mistakes in testing that can cause web failures on Black Friday and at other times of extremely high load.

On the 17th of September, we’ll be holding a live webinar to offer you the solutions to all the questions above and help you avoid other critical mistakes. Click here to find out more and register for this event.

We’ll also be releasing a whitepaper soon on all you need to know about avoiding a failure on Black Friday. Stay tuned for more details!


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